Announcing our investment in Chicago-based Moonnox, the AI solution for delivering professional services
Professional services firms are experiencing mounting pressure to adopt AI tools that improve delivery efficiency, preserve institutional knowledge, and reduce reliance on individual contributors. While global consulting giants are investing billions to embed AI into their operations, the vast majority of small to mid-sized consultancies remain constrained—lacking both the infrastructure and expertise to build internal solutions. As a result, their growth remains linear and brittle, overly dependent on human capital, and increasingly vulnerable to turnover, margin compression, and loss of competitive positioning in an AI-native future.
Moonnox is building an orchestration platform that puts AI directly in the path of work for professional services firms, automating workflows, preserving project context, and increasing consultant leverage. Unlike general-purpose knowledge management or productivity tools, Moonnox is deeply tailored to the way consulting firms operate. Their AI agents are grounded in firm-specific methodology and designed to augment critical workflows like scoping, delivery, and post-engagement continuity. Early customer feedback has been overwhelmingly positive, with strong indicators of ROI, and the team is already seeing traction with a growing pipeline. We’re excited about Moonnox’s opportunity to become a core system of record and action for professional services firms that don’t have the capacity to build AI infrastructure in-house.
Moonnox is led by a founding team with deep expertise in enterprise consulting and Salesforce strategy. CEO Robert Ong began his career at Bluewolf, where he spent seven years before co-founding CloudMasonry, a full-service Salesforce consulting firm. At CloudMasonry, he grew the company from 2 to 50 employees and scaled revenue to over $8M in just four years. CTO David Cotten, a certified Salesforce Technical Architect, also spent a decade at Bluewolf as Managing Director of North American Delivery. He later served as Chief Customer Officer at Tier1 Financial Solutions, a PE-backed firm that was successfully acquired by SS&C Technologies in 2022. Chief Strategy Officer Glen Stoffel helped launch Bluewolf’s Salesforce practice and played a key role in scaling the business to a $200M+ acquisition by IBM. Post-acquisition, he expanded Bluewolf’s European footprint—growing from 3 to 8 offices and increasing revenue 7x in just two years. Together, the team brings decades of consulting, technical and go-to-market experience to the Moonnox mission. The team’s firsthand experience in this space—and their early discipline around customer feedback, onboarding and roadmap prioritization—gives us confidence in their ability to scale with focus and adaptability.
“You don’t often meet startups that so clearly understand the problem in their industry and bring such strong customer validation,” said Victor Gutwein, Managing Partner. “Robert, David and Glen came straight out of successful Salesforce consultant careers to shoot the moon on this idea to help peers in this industry meet the demands of a faster world. So far, it’s been almost challenging for the Moonnox team to reign in the enthusiasm as savvy customers rapidly adopt Moonnox’s AI tools.”
We’re excited to back a team that not only has deep domain knowledge and strong technical execution, but also a massive vision for transforming how professional services are delivered. As consulting organizations adapt to an increasingly AI-enabled future, we believe Moonnox has the potential to define a new category in AI-driven services orchestration—and become the default platform for firms looking to operate with greater intelligence, speed and resilience.
About Moonnox: An AI solution for orchestrating and delivering professional services, and it is the first of its kind specifically tailored for systems integration. It automates critical client engagement workflows leveraging advanced multi-turn, multi-orchestration AI Agents that are rooted in an organization’s distinct positioning, while providing a seamless user experience that streamlines immediate adoption and value for end users. Moonnox enhances project profitability and unlocks new revenue streams by seamlessly integrating Generative AI at the intersection of consultants and clients, enabling firms to directly attribute AI agents to top-line revenue growth and cost optimization—in the same capacity that organizations align human capital with their P&L. For more information, please visit www.moonnox.com.
Learn more: Moonnox Raises $2M to Transform How Professional Services are Delivered
About M25: M25 is an early-stage software-focused venture firm based in Chicago, investing solely in tech startups headquartered in the Midwest. Since launching in 2015, M25 has become the most active investor in the region, quickly becoming the preferred seed investor for the next generation of Midwest unicorns. Portfolio companies include Kin Insurance, Loop Returns, Astronomer, Branch Pay, Authenticx and more. For more information, please visit www.m25vc.com.
